One light, seven colours
The ITF mark is a prism, and the idea behind it is simple: one white light goes in and seven colours come out, one for each division.
ITF stands for Ignite The Future. Each of the seven colours a prism makes from white light is one of the company's seven divisions, from red for Cyber to violet for Consult. The company is the light and the standard it keeps; the divisions are where it goes. The foot of every page runs the prism in reverse.
- ITF
- Ignite The Future
- Divisions
- Seven, one colour each
- Order
- Red to violet, as light leaves a prism
- Footer
- The prism in reverse
The idea in one sentence
One light, one standard, seven ways to use it.
White light carries every colour at once. Send it through a prism and it separates, because each colour bends by a different amount on its way through the glass. The prism adds no colour. Every one of the seven was already in the light before it reached the glass.
That is how the company is built. Ignite The Future Company is the light: one registration, one method and one rule for the records you receive. The seven divisions are that same standard meeting seven different kinds of work, from a security review to the chemical a food plant cleans with.
Red first, violet last
The divisions sit in the order light leaves a prism. Red bends least and comes first. Violet bends most and comes last. The order is the physics, not a ranking.
| Division | What it does | Colour |
|---|---|---|
| ITF Cyber | Security readiness: NCA ECC and PDPL evidence, security policies and incident plans, and test findings followed through to the retest. | Red |
| ITF Training | On-site courses in emergency response, ISO awareness, internal auditing and food safety, each ending in an assessment per person. | Orange |
| ITF FM | Maintenance, cleaning, pest control and the specialist trades, run to a planned schedule against an asset register. | Yellow |
| ITF Hygienix | The chemicals, colour-coded tools, instruments and dosing units a food or production site cleans with, matched zone by zone. | Green |
| ITF Digital | Software for work that lives in spreadsheets and email: inspection apps, document control, dashboards and AI agents. | Blue |
| ITF Health | The non-clinical side of healthcare compliance: CBAHI readiness, ISO 13485 for device makers, and revenue cycle work for practices. | Indigo |
| ITF Consult | Management systems built with your people, from the gap report to the pack your certification body opens on day one. | Violet |
Five facets and three letters
The mark is a prism drawn flat, set beside the letters ITF.
A triangle pointing left
The outline is a single triangle: a point on the left and a straight vertical face on the right. The right-hand face is where the colour comes out, and it sits against the letters.
Five facets from one point
Lines from one point inside the triangle cut it into five facets. The two on the left are deep blues, the body of the glass. The right-hand face runs through the whole spectrum, violet at one end and red at the other. Two narrow wedges carry its ends further out: one goes from violet into blue, the other from yellow into red.
Three flat letters
I, T and F in a squared semi-bold face, drawn as outlines. The end of the T's bar is cut on a slant, and the top of the F's stem is cut on the same slant, so the two letters sit close along one diagonal. The letters are a single flat colour, light on a dark ground and dark on a light one, so all the colour in the mark stays in the prism.
Where the light runs on this site
| Where | What the light does |
|---|---|
| The homepage | A white beam comes in from the left and hits a prism. It leaves as a white fan, and the fan turns into seven colours. As you scroll, the fan straightens into seven thin lines, one along the top of each division's row. |
| A division's pages | The pages take that division's colour. The prism in the header stays the same on every page, and the division's name appears beside it. |
| The foot of every page | The prism runs in reverse. Seven coloured lines come in from the left, meet in a small prism and leave it as one white beam, which lights the words IGNITE THE FUTURE. On a computer, move the pointer across the words and the seven colours show through under it. |
| The browser tab | The prism on its own, without the letters, is the site's icon. |
Asked about the name
What does ITF stand for?
Ignite The Future. The company's legal name is Ignite The Future Company, and ITF is its short form. The phrase is spelled out in full at the foot of every page.
Why seven colours?
The company has seven divisions, and the spectrum has traditionally been named as seven colours: red, orange, yellow, green, blue, indigo and violet. Each division took one, in the order the light leaves the glass.
Does the mark change colour on a division's pages?
No. The prism is the company's mark and it looks the same everywhere. On a division's pages the division's name sits beside it and the page takes that division's colour.
The seven divisions
Each one in its own colour. Open the one that holds the problem you have this month.
Tell us the problem and we will name the division
Describe the site, the system or the team. A person reads it and replies with which division handles it.